FPID cookies, also known as first-party identifier cookies, are small text files that are placed on a user’s device by a website. These cookies contain a unique identifier that is used to track the user’s behavior across different devices and browsers. FPID cookies are considered to be first-party cookies, which means that they are set by the same domain that is being visited by the user.
The primary purpose of FPID cookies is to track user behavior, such as website interactions, and to provide a more personalized experience. For example, a company might use an FPID cookie to track a user’s browsing history on a website and then use that information to serve the user relevant ads or content.
Many companies and applications use FPID cookies to track user behavior and provide a more personalized experience. Here are a few examples of companies that utilize FPID cookies:
- Google: Google uses FPID cookies through Google Analytics to track user behavior and generate analytics reports.
- Facebook: The social media platform uses FPID cookies to provide users with relevant ads and content based on their browsing history.
- Amazon: The e-commerce giant uses FPID cookies to suggest products to users based on their browsing history.
- Netflix: The streaming service uses FPID cookies to suggest shows and movies based on a user’s viewing history.
- Twitter: The microblogging platform uses FPID cookies to suggest accounts to follow based on a user’s browsing history.
- LinkedIn: The professional networking site uses FPID cookies to suggest jobs and content based on a user’s browsing history.
- Adobe: Adobe uses FPID cookies through Adobe Analytics to track user behavior and provide a more personalized experience.
- DoubleClick: A platform owned by Google that uses FPID cookies to track user behavior and serve relevant ads.
- Criteo: A performance marketing platform that uses FPID cookies to track user behavior and serve relevant ads.
- Taboola: A content recommendation platform that uses FPID cookies to track user behavior and serve relevant content.
It’s worth noting that this list is not exhaustive and there are many more companies and platforms that use FPID cookies. Additionally, it’s important to note that the use of FPID cookies is subject to data protection regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Usage of FPID cookie in GA4
In Google Analytics 4 (GA4), the FPID cookie (first-party identifier cookie) is used to track user behavior across different devices and browsers. The cookie contains a unique identifier that is assigned to a user, and this identifier is used to track the user’s behavior and to generate analytics reports.
The FPID cookie is used in GA4 to identify and track users across different sessions and devices. This allows GA4 to collect more detailed data on user behavior and to provide a more complete view of the customer journey. This information can be used to create more targeted and personalized marketing campaigns, to improve the user experience, and to increase conversions and revenue.
The FPID cookie is also used to support cross-device and cross-platform measurement, which allows businesses to measure the effectiveness of their campaigns across different devices and platforms. This allows businesses to see how users interact with their website, mobile app, and email campaigns, providing a more complete view of the customer journey.
It’s important to note that the use of FPID cookies is subject to data protection regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Companies must obtain explicit consent from users before placing FPID cookies on their devices and must provide clear and concise information about how the data will be used and how long it will be stored.