Hey there!
I’m Anoop,
Digital Insights Enthusiast
calling Kochi, India my home.
Passionate about guiding data-driven strategies for Product and Marketing Excellence.
Navigating Success: My Data-Driven Journey
I embarked on my career in digital marketing, gradually shifting my focus towards user activity tracking and web analytics. It was through measuring campaign performance and enhancing user experiences that I realized the incredible power of data-driven decisions. Each step I took with data as my guide proved to be the right one, inspiring me to dream big and constantly push my boundaries. This journey remains ongoing, and I continue to fearlessly embrace risks, all in pursuit of my goals in this data-rich digital world.
Find Keywords That Drive Organic Search Traffic: Using GA4 and Google Search Console Data in BigQuery
Understanding which keywords bring visitors to your website is essential for improving your SEO…
Streamline Tracking with Google Tag
Google Tag is an essential tool for modern marketers aiming to streamline their website…
GA4 Introduces Custom Event Data Import
Google Analytics 4 (GA4) has revolutionized the way we can handle and analyze data…
GA4's Enhanced Attribution Models: A Game-Changer for Paid Search
Google Analytics 4 (GA4) has introduced enhanced attribution models that are transforming the landscape of paid search. This update promises to provide marketers with more precise insights into how their paid search campaigns contribute to overall marketing efforts.