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Hey there!

I’m Anoop,
Digital Insights Enthusiast
calling Kochi, India my home.

Passionate about guiding data-driven strategies for Product and Marketing Excellence.

anoop-t-u-digital-marketer-kochi

Product Analytics

My journey in Product Analytics involves partnering with UX and business teams, driving research efforts that propel our products to new heights. I take ownership of tracking implementation and conducting insightful analysis, ensuring our products break boundaries and redefine excellence.

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Marketing Analytics

In the realm of Marketing Analytics, I specialize in setting up robust tracking systems and meticulously measuring the performance of digital marketing campaigns. My goal is to optimize strategies for maximum return on investment (ROI), ensuring every marketing dollar is wisely spent.

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Digital Marketing

My experience in Digital Marketing spans a diverse range of businesses, from small enterprises to large corporations. I've harnessed the power of both organic and paid digital marketing to fuel business growth, crafting strategies that resonate in the digital landscape and deliver tangible results.

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Navigating Success: My Data-Driven Journey

I embarked on my career in digital marketing, gradually shifting my focus towards user activity tracking and web analytics. It was through measuring campaign performance and enhancing user experiences that I realized the incredible power of data-driven decisions. Each step I took with data as my guide proved to be the right one, inspiring me to dream big and constantly push my boundaries. This journey remains ongoing, and I continue to fearlessly embrace risks, all in pursuit of my goals in this data-rich digital world.

Recent Blogs
GA4 Introduces Custom Event Data Import

GA4 Introduces Custom Event Data Import

Google Analytics 4 (GA4) has revolutionized the way we can handle and analyze data…

anadmin June 18, 2024
GA4's Enhanced Attribution Models: A Game-Changer for Paid Search

GA4's Enhanced Attribution Models: A Game-Changer for Paid Search

Google Analytics 4 (GA4) has introduced enhanced attribution models that are transforming the landscape of paid search. This update promises to provide marketers with more precise insights into how their paid search campaigns contribute to overall marketing efforts.

anadmin June 13, 2024
Mastering UTM Parameters: A Beginner's Guide to Effective Campaign Tracking

Mastering UTM Parameters: A Beginner's Guide to Effective Campaign Tracking

What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are tags added to a…

anadmin May 17, 2024
Harnessing the Power of Data Redaction in Google Analytics 4 (GA4)

Harnessing the Power of Data Redaction in Google Analytics 4 (GA4)

In the digital era, data is king. Businesses thrive on the insights gleaned from…

Anoop T Unnikrishnan October 26, 2023