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Hey there!

I’m Anoop,
Digital Insights Enthusiast
calling Kochi, India my home.

Passionate about guiding data-driven strategies for Product and Marketing Excellence.

anoop-t-u-digital-marketer-kochi

Product Analytics

My journey in Product Analytics involves partnering with UX and business teams, driving research efforts that propel our products to new heights. I take ownership of tracking implementation and conducting insightful analysis, ensuring our products break boundaries and redefine excellence.

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Marketing Analytics

In the realm of Marketing Analytics, I specialize in setting up robust tracking systems and meticulously measuring the performance of digital marketing campaigns. My goal is to optimize strategies for maximum return on investment (ROI), ensuring every marketing dollar is wisely spent.

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Digital Marketing

My experience in Digital Marketing spans a diverse range of businesses, from small enterprises to large corporations. I've harnessed the power of both organic and paid digital marketing to fuel business growth, crafting strategies that resonate in the digital landscape and deliver tangible results.

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Navigating Success: My Data-Driven Journey

I embarked on my career in digital marketing, gradually shifting my focus towards user activity tracking and web analytics. It was through measuring campaign performance and enhancing user experiences that I realized the incredible power of data-driven decisions. Each step I took with data as my guide proved to be the right one, inspiring me to dream big and constantly push my boundaries. This journey remains ongoing, and I continue to fearlessly embrace risks, all in pursuit of my goals in this data-rich digital world.

Recent Blogs
FPID (first-party identifier) Cookies

FPID (first-party identifier) Cookies

FPID cookies, also known as first-party identifier cookies, are small text files that are…

anadmin January 17, 2023
Matomo vs Google Analytics 4 (GA4)

Matomo vs Google Analytics 4 (GA4)

When it comes to website analytics, there are several options available to help businesses…

anadmin January 16, 2023
13 Reasons to Start using Google Tag Manager Today

13 Reasons to Start using Google Tag Manager Today

In order to completely understand the advantages of using a tag management solution for…

Anoop T Unnikrishnan December 30, 2021
Track conversion duration using Google Tag Manager

Track conversion duration using Google Tag Manager

Do you want to track the time taken by a user to complete an…

Anoop T Unnikrishnan May 7, 2021