Hi, I'm Anoop T Unnikrishnan

Expert Analytics Consultant from Kochi, Kerala, India

As an analytics expert based in Kochi, Kerala, India, I bring extensive expertise in all facets of data-driven analytics. My experience spans collecting, managing, interpreting, and visualizing data to uncover actionable insights. I have worked on helping products and teams harness analytics to drive growth and foster innovation. Through precise tracking and meaningful analysis, I empower businesses to turn raw data into strategic advantages. My passion lies in leveraging analytics to unlock potential and enable data-driven success.

From Data to Insight: A Complete Approach

I am specialising in the full spectrum of data work, I manage the entire journey, from accurate collection to insightful visualisation. My goal is to convert raw data into clear insights, supporting informed decisions at every stage.

Collect

Capture data efficiently from multiple channels, ensuring it's ready for meaningful analysis and use.

Process

Organize and prepare data, transforming it into a format that can be easily analyzed and understood.

Visualise

Present data through insightful visual representations, turning numbers into clear narratives that guide business strategies.

Education

I hold a Master’s degree in Computer Applications (MCA) from MA College of Engineering, Kothamangalam, where I honed my skills in advanced computing and analytics. Prior to that, I earned a Bachelor's degree in Computer Applications (BCA) from Union Christian College, Aluva, building a strong foundation in programming and data management.

Experience

With 12+ years of experience, I began my career in digital marketing, gaining expertise across various strategies. I now focus on analytics and UX optimization, specializing in both marketing and product analytics. My deep understanding of digital marketing and conversion optimization helps turn data into actionable strategies for growth.

Areas of interest

Marketing Analytics

Optimizing Campaign Performance
I focus on tracking and analyzing marketing campaigns to enhance return on investment (ROI) while driving effective decision-making. By leveraging advanced analytics tools and techniques, I uncover actionable insights that improve campaign targeting and performance. My expertise includes measuring audience engagement, refining ad strategies, and optimizing conversion rates. This data-driven approach ensures businesses achieve measurable success in their marketing efforts.

Product Analytics

Enhancing User Experience for Growth
Specializing in product analytics, I monitor and evaluate user behavior to foster product growth and enhance satisfaction. My expertise includes analyzing user journeys, identifying friction points, and providing data-backed recommendations for improvement. I focus on uncovering trends and behaviors that drive product adoption and engagement. This approach ensures that product decisions are guided by meaningful, user-centric insights.

Data Laws & Consent mechanism

Safeguarding Privacy and Compliance
I stay informed on evolving data privacy laws like GDPR and CCPA to help identify risks and ensure compliance. My work includes designing and implementing consent mechanisms that align with legal requirements while maintaining user trust. By focusing on safeguarding privacy, I help businesses navigate complex regulations without compromising analytics capabilities. This ensures both brand integrity and ethical data handling.

Data Analysis & Visualisation

Transforming Data into Insight
I use advanced techniques in data analysis and visualization to uncover trends and actionable insights that drive decision-making. By leveraging tools like Looker Studio and BigQuery, I create compelling dashboards and reports tailored to business goals. My expertise ensures complex data is translated into accessible, clear visuals for stakeholders. This empowers teams to make informed, strategic decisions with confidence.

Platforms/Tools I Love

Google Tag Manager

Streamline The Tag Management
I use Google Tag Manager to efficiently manage and deploy tracking tags across my websites and apps, enabling me to monitor user interactions without the need for constant developer support.

Server Side Tagging

Data Control & Performance
Implementing server-side tagging allows me to gain better control over data collection while improving site performance and ensuring user privacy by processing tags securely.

Google Analytics (GA4)

Comprehensive Data Insights
I leverage GA4 to gain deep insights into user behavior and engagement, helping me optimize marketing strategies and measure campaign effectiveness effectively.

Looker Studio

Transform Data into Visual Stories
I use Looker Studio to create dynamic reports and dashboards that visually represent data, making it easier to share insights with stakeholders and drive data-driven decisions.

Power BI

Business Intelligence at Fingertips
I utilize Power BI to connect various data sources and create interactive visualizations, enabling me to analyze data trends and make informed business decisions.

BigQuery

Effortless Data Analysis at Scale
I rely on BigQuery for fast and scalable data analysis, allowing me to execute complex SQL queries on large datasets efficiently, which enhances my analytics capabilities.

Dataform

Simplifying Data Workflows
I use Dataform to manage and automate my data transformation processes, streamlining workflows and ensuring data accuracy throughout my analytics pipeline.

Matomo

Privacy-Focused Analytics
I prefer Matomo for its open-source capabilities and commitment to user privacy, enabling me to track website performance while adhering to data protection regulations.

Piwik Pro

Customizable Event Tracking
I use Snowplow for its advanced event tracking features, allowing me to tailor data collection to my specific business needs and gain actionable insights from user interactions.

Snowplow

PostHog

End-to-End Product Analytics
I use PostHog as a comprehensive analytics platform to track user behavior, analyze trends, and gain actionable insights, all without requiring third-party integrations. Its powerful features allow me to monitor user journeys, identify growth opportunities, and refine product strategies effectively.

Amplitude

Behavioral Analytics & Insights
Amplitude empowers me to delve into user behavior and engagement patterns across digital products. I utilize its advanced analytics capabilities to identify key trends, measure the impact of features, and optimize user experiences for sustainable growth.