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Data Bytes: Exploring Insights and Ideas

anadmin June 24, 2024
Streamline Tracking with Google Tag

Streamline Tracking with Google Tag

Google Tag is an essential tool for modern marketers aiming to streamline their website…

anadmin June 18, 2024
GA4 Introduces Custom Event Data Import

GA4 Introduces Custom Event Data Import

Google Analytics 4 (GA4) has revolutionized the way we can handle and analyze data…

anadmin June 13, 2024
GA4's Enhanced Attribution Models: A Game-Changer for Paid Search

GA4's Enhanced Attribution Models: A Game-Changer for Paid Search

Google Analytics 4 (GA4) has introduced enhanced attribution models that are transforming the landscape of paid search. This update promises to provide marketers with more precise insights into how their paid search campaigns contribute to overall marketing efforts.

anadmin May 17, 2024
Mastering UTM Parameters: A Beginner's Guide to Effective Campaign Tracking

Mastering UTM Parameters: A Beginner's Guide to Effective Campaign Tracking

What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are tags added to a…

Anoop T Unnikrishnan October 26, 2023
Harnessing the Power of Data Redaction in Google Analytics 4 (GA4)

Harnessing the Power of Data Redaction in Google Analytics 4 (GA4)

In the digital era, data is king. Businesses thrive on the insights gleaned from…

Anoop T Unnikrishnan October 23, 2023
How Apple's Link Tracking Protection Impacts Digital Marketing Performance

How Apple's Link Tracking Protection Impacts Digital Marketing Performance

Apple’s commitment to user privacy continues with the introduction of Link Tracking Protection (LTP)…

Anoop T Unnikrishnan January 17, 2023
Piwik PRO Analytics Suite - All Products & Features Explained

Piwik PRO Analytics Suite - All Products & Features Explained

Piwik PRO Analytics Suite is a powerful and flexible analytics platform that enables businesses…

Anoop T Unnikrishnan January 17, 2023
FPID (first-party identifier) Cookies

FPID (first-party identifier) Cookies

FPID cookies, also known as first-party identifier cookies, are small text files that are…

Anoop T Unnikrishnan January 16, 2023
Matomo vs Google Analytics 4 (GA4)

Matomo vs Google Analytics 4 (GA4)

When it comes to website analytics, there are several options available to help businesses…

Anoop T Unnikrishnan December 30, 2021
13 Reasons to Start using Google Tag Manager Today

13 Reasons to Start using Google Tag Manager Today

In order to completely understand the advantages of using a tag management solution for…

Anoop T Unnikrishnan May 7, 2021
Track conversion duration using Google Tag Manager

Track conversion duration using Google Tag Manager

Do you want to track the time taken by a user to complete an…

Anoop T Unnikrishnan September 30, 2020
September 2020: Updates to Paid Media Platforms

September 2020: Updates to Paid Media Platforms

Google Ads Google limits Search Terms transparency due to privacy concerns -> https://bit.ly/3iba5WY Tax…