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Data Bytes: Exploring Insights and Ideas

Anoop T Unnikrishnan October 26, 2023
Harnessing the Power of Data Redaction in Google Analytics 4 (GA4)

Harnessing the Power of Data Redaction in Google Analytics 4 (GA4)

In the digital era, data is king. Businesses thrive on the insights gleaned from…

Anoop T Unnikrishnan October 23, 2023
How Apple's Link Tracking Protection Impacts Digital Marketing Performance

How Apple's Link Tracking Protection Impacts Digital Marketing Performance

Apple’s commitment to user privacy continues with the introduction of Link Tracking Protection (LTP)…

Anoop T Unnikrishnan January 17, 2023
Piwik PRO Analytics Suite - All Products & Features Explained

Piwik PRO Analytics Suite - All Products & Features Explained

Piwik PRO Analytics Suite is a powerful and flexible analytics platform that enables businesses…

Anoop T Unnikrishnan January 17, 2023
FPID (first-party identifier) Cookies

FPID (first-party identifier) Cookies

FPID cookies, also known as first-party identifier cookies, are small text files that are…

Anoop T Unnikrishnan January 16, 2023
Matomo vs Google Analytics 4 (GA4)

Matomo vs Google Analytics 4 (GA4)

When it comes to website analytics, there are several options available to help businesses…

Anoop T Unnikrishnan December 30, 2021
13 Reasons to Start using Google Tag Manager Today

13 Reasons to Start using Google Tag Manager Today

In order to completely understand the advantages of using a tag management solution for…

Anoop T Unnikrishnan May 7, 2021
Track conversion duration using Google Tag Manager

Track conversion duration using Google Tag Manager

Do you want to track the time taken by a user to complete an…

Anoop T Unnikrishnan September 30, 2020
September 2020: Updates to Paid Media Platforms

September 2020: Updates to Paid Media Platforms

Google Ads Google limits Search Terms transparency due to privacy concerns -> https://bit.ly/3iba5WY Tax…

Anoop T Unnikrishnan August 30, 2020
Guide for Luxury Real Estate Digital Marketing in Kerala

Guide for Luxury Real Estate Digital Marketing in Kerala

Every brand must market their products in their own way. Digital marketing became as…

Anoop T Unnikrishnan July 19, 2020
Most recommended Offline Conversion Tracking Technique for Google Ads

Most recommended Offline Conversion Tracking Technique for Google Ads

Offline conversion tracking is very important in the current era because leads to actual…

Anoop T Unnikrishnan June 14, 2020
Create remarketing audience in Google Ads based on the user activity

Create remarketing audience in Google Ads based on the user activity

Normally we are creating the remarketing audience in Google Ads using the pages they…

Anoop T Unnikrishnan May 2, 2020
7 Easy Steps to Install Matomo on your Website

7 Easy Steps to Install Matomo on your Website

Matomo is a perfect alternative for Google analytics, and giving us the complete control…