Find Keywords That Drive Organic Search Traffic: Using GA4 and Google Search Console Data in BigQuery
Understanding which keywords bring visitors to your website is essential for improving your SEO and boosting your site\’s performance. By […]
Streamline Tracking with Google Tag
Google Tag is an essential tool for modern marketers aiming to streamline their website and advertising analytics. It allows users
GA4 Introduces Custom Event Data Import
Google Analytics 4 (GA4) has revolutionized the way we can handle and analyze data by introducing the Custom Event Data
GA4\’s Enhanced Attribution Models: A Game-Changer for Paid Search
Google Analytics 4 (GA4) has introduced enhanced attribution models that are transforming the landscape of paid search. This update promises to provide marketers with more precise insights into how their paid search campaigns contribute to overall marketing efforts.
Mastering UTM Parameters: A Beginner\’s Guide to Effective Campaign Tracking
What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are tags added to a URL to help you track the
Harnessing the Power of Data Redaction in Google Analytics 4 (GA4)
In the digital era, data is king. Businesses thrive on the insights gleaned from user interactions, helping to shape strategies,
How Apple\’s Link Tracking Protection Impacts Digital Marketing Performance
Apple\’s commitment to user privacy continues with the introduction of Link Tracking Protection (LTP) in iOS 17, a feature that
Piwik PRO Analytics Suite – All Products & Features Explained
Piwik PRO Analytics Suite is a powerful and flexible analytics platform that enables businesses to track and analyze data from
FPID (first-party identifier) Cookies
FPID cookies, also known as first-party identifier cookies, are small text files that are placed on a user\’s device by