Find Keywords That Drive Organic Search Traffic: Using GA4 and Google Search Console Data in BigQuery
Understanding which keywords bring visitors to your website is essential for improving your SEO and boosting your site\’s performance. By […]
GA4
GA4 Introduces Custom Event Data Import
Google Analytics 4 (GA4) has revolutionized the way we can handle and analyze data by introducing the Custom Event Data
GA4\’s Enhanced Attribution Models: A Game-Changer for Paid Search
Google Analytics 4 (GA4) has introduced enhanced attribution models that are transforming the landscape of paid search. This update promises to provide marketers with more precise insights into how their paid search campaigns contribute to overall marketing efforts.
Mastering UTM Parameters: A Beginner\’s Guide to Effective Campaign Tracking
What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are tags added to a URL to help you track the
Harnessing the Power of Data Redaction in Google Analytics 4 (GA4)
In the digital era, data is king. Businesses thrive on the insights gleaned from user interactions, helping to shape strategies,
FPID (first-party identifier) Cookies
FPID cookies, also known as first-party identifier cookies, are small text files that are placed on a user\’s device by
Matomo vs Google Analytics 4 (GA4)
When it comes to website analytics, there are several options available to help businesses track and understand their web traffic.