Google Ads

Mastering UTM Parameters: A Beginner\’s Guide to Effective Campaign Tracking

anooptu | May 17, 2024

What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are tags added to a URL to help you track the […]

anooptu | October 23, 2023

Apple\’s commitment to user privacy continues with the introduction of Link Tracking Protection (LTP) in iOS 17, a feature that

anooptu | September 30, 2020

Google Ads Google limits Search Terms transparency due to privacy concerns -> https://bit.ly/3iba5WY Tax changes for advertisers showing in UK,

anooptu | July 19, 2020

Offline conversion tracking is very important in the current era because leads to actual sales journey always happen offline. So

anooptu | June 14, 2020

Normally we are creating the remarketing audience in Google Ads using the pages they have visited and transaction they have