Paid Media Updates

GA4\’s Enhanced Attribution Models: A Game-Changer for Paid Search

anooptu | June 13, 2024

Google Analytics 4 (GA4) has introduced enhanced attribution models that are transforming the landscape of paid search. This update promises to provide marketers with more precise insights into how their paid search campaigns contribute to overall marketing efforts.

Adapting to iOS 17's Link Tracking Protection: A Guide for Marketers

Analytics, Google Ads, Paid Media Updates

How Apple\’s Link Tracking Protection Impacts Digital Marketing Performance

anooptu | October 23, 2023

Apple\’s commitment to user privacy continues with the introduction of Link Tracking Protection (LTP) in iOS 17, a feature that

Google Ads, Paid Media Updates

September 2020: Updates to Paid Media Platforms

anooptu | September 30, 2020

Google Ads Google limits Search Terms transparency due to privacy concerns -> https://bit.ly/3iba5WY Tax changes for advertisers showing in UK,