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Harnessing the Power of Data Redaction in Google Analytics 4 (GA4)

In the digital era, data is king. Businesses thrive on the insights gleaned from…

Anoop T Unnikrishnan October 26, 2023

FPID (first-party identifier) Cookies

FPID cookies, also known as first-party identifier cookies, are small text files that are…

Anoop T Unnikrishnan January 17, 2023

Matomo vs Google Analytics 4 (GA4)

When it comes to website analytics, there are several options available to help businesses…

Anoop T Unnikrishnan January 16, 2023