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Paid Media Updates


How Apple's Link Tracking Protection Impacts Digital Marketing Performance

Apple’s commitment to user privacy continues with the introduction of Link Tracking Protection (LTP)…

Anoop T Unnikrishnan October 23, 2023

September 2020: Updates to Paid Media Platforms

Google Ads Google limits Search Terms transparency due to privacy concerns -> Tax…

Anoop T Unnikrishnan September 30, 2020