Find Keywords That Drive Organic Search Traffic: Using GA4 and Google Search Console Data in BigQuery
Understanding which keywords bring visitors to your website is essential for improving your SEO…
GA4 Introduces Custom Event Data Import
Google Analytics 4 (GA4) has revolutionized the way we can handle and analyze data…
GA4's Enhanced Attribution Models: A Game-Changer for Paid Search
Google Analytics 4 (GA4) has introduced enhanced attribution models that are transforming the landscape of paid search. This update promises to provide marketers with more precise insights into how their paid search campaigns contribute to overall marketing efforts.
Mastering UTM Parameters: A Beginner's Guide to Effective Campaign Tracking
What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are tags added to a…