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Mastering UTM Parameters: A Beginner's Guide to Effective Campaign Tracking

What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are tags added to a…

Anoop T Unnikrishnan May 17, 2024

How Apple's Link Tracking Protection Impacts Digital Marketing Performance

Apple’s commitment to user privacy continues with the introduction of Link Tracking Protection (LTP)…

Anoop T Unnikrishnan October 23, 2023

September 2020: Updates to Paid Media Platforms

Google Ads Google limits Search Terms transparency due to privacy concerns -> https://bit.ly/3iba5WY Tax…

Anoop T Unnikrishnan September 30, 2020

Most recommended Offline Conversion Tracking Technique for Google Ads

Offline conversion tracking is very important in the current era because leads to actual…

Anoop T Unnikrishnan July 19, 2020