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How Apple's Link Tracking Protection Impacts Digital Marketing Performance

Apple’s commitment to user privacy continues with the introduction of Link Tracking Protection (LTP)…

Anoop T Unnikrishnan October 23, 2023

September 2020: Updates to Paid Media Platforms

Google Ads Google limits Search Terms transparency due to privacy concerns -> https://bit.ly/3iba5WY Tax…

Anoop T Unnikrishnan September 30, 2020

Most recommended Offline Conversion Tracking Technique for Google Ads

Offline conversion tracking is very important in the current era because leads to actual…

Anoop T Unnikrishnan July 19, 2020

Create remarketing audience in Google Ads based on the user activity

Normally we are creating the remarketing audience in Google Ads using the pages they…

Anoop T Unnikrishnan June 14, 2020