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GA4 Introduces Custom Event Data Import

Google Analytics 4 (GA4) has revolutionized the way we can handle and analyze data…

anadmin June 18, 2024

GA4's Enhanced Attribution Models: A Game-Changer for Paid Search

Google Analytics 4 (GA4) has introduced enhanced attribution models that are transforming the landscape of paid search. This update promises to provide marketers with more precise insights into how their paid search campaigns contribute to overall marketing efforts.

anadmin June 13, 2024

13 Reasons to Start using Google Tag Manager Today

In order to completely understand the advantages of using a tag management solution for…

Anoop T Unnikrishnan December 30, 2021