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Harnessing the Power of Data Redaction in Google Analytics 4 (GA4)

In the digital era, data is king. Businesses thrive on the insights gleaned from…

Anoop T Unnikrishnan October 26, 2023

How Apple's Link Tracking Protection Impacts Digital Marketing Performance

Apple’s commitment to user privacy continues with the introduction of Link Tracking Protection (LTP)…

Anoop T Unnikrishnan October 23, 2023

Piwik PRO Analytics Suite - All Products & Features Explained

Piwik PRO Analytics Suite is a powerful and flexible analytics platform that enables businesses…

Anoop T Unnikrishnan January 17, 2023

FPID (first-party identifier) Cookies

FPID cookies, also known as first-party identifier cookies, are small text files that are…

Anoop T Unnikrishnan January 17, 2023