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Find Keywords That Drive Organic Search Traffic: Using GA4 and Google Search Console Data in BigQuery

Understanding which keywords bring visitors to your website is essential for improving your SEO…

Anoop T Unnikrishnan July 21, 2024

GA4 Introduces Custom Event Data Import

Google Analytics 4 (GA4) has revolutionized the way we can handle and analyze data…

Anoop T Unnikrishnan June 18, 2024

GA4's Enhanced Attribution Models: A Game-Changer for Paid Search

Google Analytics 4 (GA4) has introduced enhanced attribution models that are transforming the landscape of paid search. This update promises to provide marketers with more precise insights into how their paid search campaigns contribute to overall marketing efforts.

Anoop T Unnikrishnan June 13, 2024

Mastering UTM Parameters: A Beginner's Guide to Effective Campaign Tracking

What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are tags added to a…

Anoop T Unnikrishnan May 17, 2024