GA4's Enhanced Attribution Models: A Game-Changer for Paid Search
Google Analytics 4 (GA4) has introduced enhanced attribution models that are transforming the landscape of paid search. This update promises to provide marketers with more precise insights into how their paid search campaigns contribute to overall marketing efforts.
How Apple's Link Tracking Protection Impacts Digital Marketing Performance
Apple’s commitment to user privacy continues with the introduction of Link Tracking Protection (LTP)…
September 2020: Updates to Paid Media Platforms
Google Ads Google limits Search Terms transparency due to privacy concerns -> https://bit.ly/3iba5WY Tax…