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FPID (first-party identifier) Cookies

FPID cookies, also known as first-party identifier cookies, are small text files that are…

Anoop T Unnikrishnan January 17, 2023

Matomo vs Google Analytics 4 (GA4)

When it comes to website analytics, there are several options available to help businesses…

Anoop T Unnikrishnan January 16, 2023

13 Reasons to Start using Google Tag Manager Today

In order to completely understand the advantages of using a tag management solution for…

Anoop T Unnikrishnan December 30, 2021

Track conversion duration using Google Tag Manager

Do you want to track the time taken by a user to complete an…

Anoop T Unnikrishnan May 7, 2021