Find Keywords That Drive Organic Search Traffic: Using GA4 and Google Search Console Data in BigQuery
Understanding which keywords bring visitors to your website is essential for improving your SEO…
Streamline Tracking with Google Tag
Google Tag is an essential tool for modern marketers aiming to streamline their website…
GA4 Introduces Custom Event Data Import
Google Analytics 4 (GA4) has revolutionized the way we can handle and analyze data…
GA4's Enhanced Attribution Models: A Game-Changer for Paid Search
Google Analytics 4 (GA4) has introduced enhanced attribution models that are transforming the landscape of paid search. This update promises to provide marketers with more precise insights into how their paid search campaigns contribute to overall marketing efforts.
Mastering UTM Parameters: A Beginner's Guide to Effective Campaign Tracking
What Are UTM Parameters? UTM parameters (Urchin Tracking Module) are tags added to a…
Harnessing the Power of Data Redaction in Google Analytics 4 (GA4)
In the digital era, data is king. Businesses thrive on the insights gleaned from…
How Apple's Link Tracking Protection Impacts Digital Marketing Performance
Apple’s commitment to user privacy continues with the introduction of Link Tracking Protection (LTP)…
Piwik PRO Analytics Suite - All Products & Features Explained
Piwik PRO Analytics Suite is a powerful and flexible analytics platform that enables businesses…
FPID (first-party identifier) Cookies
FPID cookies, also known as first-party identifier cookies, are small text files that are…
Matomo vs Google Analytics 4 (GA4)
When it comes to website analytics, there are several options available to help businesses…
13 Reasons to Start using Google Tag Manager Today
In order to completely understand the advantages of using a tag management solution for…
Track conversion duration using Google Tag Manager
Do you want to track the time taken by a user to complete an…